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What is “bootstrapping”?

Updated: May 29


Bootstrapping refers to the process of starting or developing a project, business, or venture using existing resources, often with limited external funding or support. It is a self-sustained approach where individuals or businesses rely on their own internal resources, creativity, and ingenuity to overcome challenges and make progress.


In the business context, bootstrapping typically involves using personal savings, reinvesting profits, leveraging existing assets, or finding creative ways to obtain the necessary resources without relying on external funding, loans, or investors. It may also involve seeking low-cost or no-cost alternatives for marketing, product development, or operational expenses.


Bootstrapping requires a mindset of resourcefulness, frugality, and innovation, as individuals or businesses seek to make the most of what they have available. It can be a viable strategy for entrepreneurs or small businesses who may not have access to significant external funding or support, allowing them to start and grow their ventures independently.


Bootstrapping is often associated with taking calculated risks, being agile and adaptable, and finding creative solutions to overcome challenges. It can be a challenging but rewarding approach that allows individuals or businesses to build self-sufficiency and resilience as they work towards their goals.

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